For founder-led businesses at 6–8 figures
You're stuck in the weeds. In 4 months, we get you out.
We guide you to build the Marketing System that gets you from chaos to predictable. You own it. Your team runs it.
Home of two frameworks that started worldwide movements
Trusted by and featured in
1M+
Founder-led businesses using the 1-Page Marketing Plan
200+
Founders who’ve gone from stuck in the weeds to being the CEO
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Impact stat 3
e.g. revenue generated for clients. Needs a real, verifiable figure.
Does this sound like you?
Most founders aren’t stuck on strategy. They’re stuck on execution.
You're the bottleneck
No time, plate’s full, everything’s manual. If your one key person left, you wouldn’t know where anything is.
Your lead flow is a rollercoaster
Feast or famine. You can’t forecast revenue to save your life, and you’ve stopped expecting it to smooth out.
You don't know if any of it's working
You’re putting money in and you’re not sure what’s coming out. It’s hard to assign a budget, let alone prove ROI.
You've been burned before
Agencies that overpromised and underdelivered. Courses you never finished. You’re tired of paying for your agency’s education.
I’ve got a full pipeline of repeat clients interested in additional services
Using updated messaging and USP, we were able to upsell and close a repeat client contract this week for $4 million more! Plus I’ve got a full pipeline of repeat clients interested in additional services.
We don't start with traffic
We start by building the connected system that moves people through Leads → Sales → Retention without depending on you personally. We plug the leaks first, then we scale traffic.
Marketing System
Leads → Sales → Retention
The connected system that moves people through, without depending on you personally.
Operating Leverage
Processes → AI → Team
Capacity that does not come from you working faster. We don’t automate chaos.
Logical Decisions
Feedback → Scoreboard → Budget
The Scoreboard is the referee. Budget becomes a formula, not a feeling.
What two of them together produce
Clarity
Marketing System + Logical Decisions
You know how customers are created, what’s working, and where to focus.
Cash
Marketing System + Operating Leverage
You can create customers and you have the capacity to deliver.
Calm
Logical Decisions + Operating Leverage
You know what matters and it doesn’t all depend on you.
Work with us
Four ways in, depending on how much help you want.
Accelerator
For businesses big and small who want to scale.
Build your business’s in-house marketing department, with coaching and the frameworks to run it.
Explore the programOperating Systems
For teams who want to fix one thing at a time.
Browse individual growth frameworks and implement them one by one.
Browse frameworksSpeaking
For conferences and leadership teams.
Master marketing with Allan Dib, live on your stage.
Check availabilityBooks
For anyone who wants to start today.
The 1-Page Marketing Plan and Lean Marketing — bigger results with less marketing.
See the booksBest Black Friday we’ve ever had
It was the best Black Friday we’ve ever had. We wrote 15 emails that brought in $200k. They also helped us make two awesome hires.
Here's what makes us different
We fix the bucket before we fill it
Most agencies start with traffic. We start with conversion — a 10% lift in close rate beats a 50% increase in leads every time, and costs far less.
We don’t guess — we ask
Before launching a single ad, we interview your best customers, mine your support tickets and listen to sales calls. Every decision comes from what your market actually says.
Lean sequencing
Processes → AI → Team before you add headcount. Feedback → Scoreboard → Budget before you spend a dollar. Skip steps and you waste money.
You own the whole thing
We install your Marketing System in your tools, your CRM, your domain, your data. We document everything, train your team, hand you the passwords.
Strategy with execution support
You’re not getting a 47-page PDF and a “good luck”. We’re in there reviewing your pages, editing your sequences, troubleshooting your automations.
We paid the tuition so you don’t have to
We invest over $100,000 a year learning from the best minds in marketing, test their strategies, and distil what actually works into your system.
How we work
We're the GPS. You're driving.
We tell you exactly where to go, when to turn, and reroute you when you hit a roadblock. But you're still driving. Your team. Your tools. Your data. Your business.
We strategise it. You build it with our hands-on guidance and editing. When we're done, you own the whole thing — and you're not paying a monthly retainer to keep it running.
- The 1PMP gave you the strategy. We help you execute it.
- Strategy lives or dies in execution.
- Simple scales, fancy fails.
1 Page. 1 Person. 1 Pulse.
This is what a finished Marketing System looks like.
1 Page
A working 1-Page Marketing Plan across Leads → Sales → Retention. At least one real, functioning mechanism in every square.
1 Person
Someone can run it without everything depending on your memory or heroics. The work is documented and automation is doing what it should.
1 Pulse
You can see what’s happening. Feedback is coming in, the Scoreboard is live, and budget is a formula rather than a feeling.
When all three exist, your business becomes diagnosable — we can see exactly where growth is stalling and fix that, instead of guessing.
What changes
Charge what you’re worth
Clear positioning means no more commodity trap and no more competing on price.
Own the capability
You own your marketing capability rather than renting it from an agency.
Know before you spend
You know exactly what’s working — and what’s not — before you spend big.
Your time goes to strategy
Not firefighting. Your team is aligned around quarterly priorities instead of chasing shiny objects.
Calm, consistent growth
And clients who actually refer you. Built on battle-tested strategies, not risky experiments.
A diagnosable business
You know exactly what’s holding growth back and what to fix next, instead of guessing.
Our guarantee
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Guarantee terms
A guarantee is a commercial commitment and cannot be drafted here. Allan to supply the real terms, or confirm this section should be removed.
Who's behind it
What we're all about
Lean Marketing was founded by Allan Dib, author of the international bestsellers The 1-Page Marketing Plan andLean Marketing. The premise is simple: most businesses do not need more marketing, they need marketing that works.
Meet the teamTake the lean business assessment
Benchmark yourself against the four key multipliers of a lean business and receive a personalised optimisation report.
Start your free assessment[PLACEHOLDER — copy pending]
Inline email opt-in (HubSpot)
HubSpot portal 3339688. Needs the real form ID before an inline embed can be wired; deliberately not faked.
From chaos to predictable
For less than six months of an agency retainer — or the courses you bought and never finished — you get a proven system and a trained team to run it.