The Lean MarketingPodcast
Weekly conversations on marketing and business growth - sometimes solo, sometimes with your favorite experts and thought leaders.
New Episode#72 How Alan Colins Used the 1-Page Marketing Plan to Build Two BusinessesWhat would it take to walk away from ten years of steady, profitable work and start over in a completely different market?Listen Here Tune in and subscribe on your favorite platform:
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- #72How Alan Colins Used the 1-Page Marketing Plan to Build Two BusinessesWhat would it take to walk away from ten years of steady, profitable work and start over in a completely different market?
#71The Invisible Rules That Decide Who Wins in Business with Ujwal ArkalgudFounders obsess over funnels, features, and tactics. Yet deals are often won or lost long before the pitch ever happens. In this episode, I sit down with cultural anthropologist and multi-eight-figure founder Ujwal Arkalgud to uncover the hidden forces that drive credibility, trust, and enterprise value
#70The Skills You’re Ignoring Might Be Your Biggest Advantage with Omar ZenhomThe most powerful business transformations often come from embracing who you already are. In this episode of the Lean Marketing Podcast, I sit down with my friend Omar Zenhom, host of the $100 MBA Show and founder of WebinarNinja, for a candid, wide-ranging conversation about building leverage in business without overcomplicating things.
#69Why Being Memorable Beats Being Everywhere with Oksana KoriakovaIn a world hooked on automation and volume, it’s easy to forget that the most impactful marketing is often the most human. In this episode, I sit down with Oksana Koriakova, an expert in physical and relationship-based marketing, to explore the power of intentional, high-touch campaigns.
#68The Life You’d See in a Museum: Are You Living It? with John StreleckyWhat if the scariest moment of your life led to your true purpose?
#67The Compassion Within: How to Grow a Business That Reflects Your Values with Robert GlazerIn this episode, I sit down with Robert Glazer — serial entrepreneur, bestselling author, and a true expert in values-driven leadership. We dive into the uncomfortable question: can you scale a business without diluting your culture or losing your way?
#66What if Your Copywriter Became Your CEO with Claire MarshallIn this episode, I sit down with Claire Marshall, who started with us as a copywriter and eventually became the first CEO of Lean Marketing (back when we were still called Successwise). We reflect on the wild ride of building a global team, leading without micromanaging, and growing a business by growing people.
#65How Two Vans Became a $65M Brand with Alana NichollsWhat if repeat customers and referrals could grow your business faster than chasing new leads? In this episode, Alana Nicholls shares how she and her husband bootstrapped an electrical company from two vans to a $65 million national brand with 100+ staff—then stepped back and installed a CEO to run it without them. We dig into the early door-knocking hustle, the mindset shift from “doing it all” to delegating, and why culture beats skill when you’re building a management team.
#64Kindness as a Growth Strategy With Brent RidgeWhat if your biggest growth lever isn’t capital or creatives—but kindness, creativity, and simply showing up?
#63Chris Ducker on Leading for the Long HaulWhat if the smartest move for your business right now isn’t to push harder—but to pull back with intent?
#62The Money Habit: Breaking Entrepreneurial Poverty with Mike MichalowiczWhat if the real solution to your financial stress isn’t earning more—but spending with intention?
#61The Hidden Role That Frees Founders: Why You Need a Systems Champion With David JenynsIn this episode, Allan Dib sits down with David Jenyns, author of SYSTEMology & Systems Champion, to unpack why most business owners are the biggest bottlenecks in their own companies.
#60Top Marketing Questions Answered by Experts Who’ve Actually ScaledWhat if marketing success isn’t about doing more—but about doing the right things better?
#59The Podcast Strategy Behind My 7-Figure Business Growth With Dustin RiechmannWhat if your next big growth breakthrough didn’t come from more ads—but from simply showing up on the right podcasts?
#58It’s Not the Price—It’s What the Brain Thinks About the Price With Melina PalmerHave you ever wondered why a customer walks away—even when the price feels just right?
#57Book Review: Lean Learning by Pat Flynn – Why Learning Less Can Help You Achieve MoreWhat if your obsession with learning is actually stopping you from succeeding?
#56Your Voice Is Undermining Your Leadership—Here’s How to Fix It with Arabella MacphersonIs your communication style scaling your business—or silently holding it back?
#55YouTube: The Most Underrated Sales Channel You’re Not Using Properly With Brian MoncadaAre you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table?
#54360 Degree Success: How to Balance Business and Life With Linh PodettiAre you designing your business around your ideal life, or sacrificing your life to build your business?
#53Still Leading Like a Start-Up? It’s Time to Grow Up With Alisa CohnAre you growing your business faster than you're growing yourself?
#52Engineering an Exit Worth Eight Figures (or More) With Nick BradleyWhat if selling your business could be the most profitable decision of your life—but only if you do it right?
#51The Power of Prioritization: Building a High-Growth Business with Jack DelosaWhat’s the one constraint in your business that—if solved—could unlock your next level of growth?
#50Coaching at Scale: The Blueprint Behind a 7-Figure Monthly Engine With Owen ChambersWhat if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience?
#49Smarter Automation for Small Business: AI, Speed & Zero Bottlenecks with Carl TaylorAre you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses.
#48UGG's Secret Weapon: The Power of Listening to Your Market with Brian SmithWant to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey.
#47How a Book Can Be Your Ultimate Business Weapon With Chandler BoltHave you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thought leaders.
#46The Guide to “Common Sense” Marketing: Simplifying Complexities with Simon BowenAre You Confusing Customers Instead of convincing them? What if the key to truly resonating with your audience isn't adding more but stripping away the unnecessary?
#45Unveiling the Power of Paid Traffic With Ilana WechslerWhat if the problem isn't the traffic itself, but your website's ability to turn those clicks into customers? Ilana Wechsler, a paid traffic expert, joins Allan Dib to demystify the world of online advertising and reveal the critical steps to creating campaigns that actually deliver results.
#44How to Turn Your Existing Clients into a Sustainable Growth Engine With Jay GoncalvesAre you leaving money on the table by neglecting your existing clients? What if the key to exponential growth isn't just about acquiring new customers, but about maximizing the value of those you already have? Jay Goncalves, a client retention specialist, joins Allan Dib to explore the often-overlooked power of customer lifetime value.
#43The B2B Sales Playbook: Effective Strategies for Enterprise Success With David FatuscaAre you struggling to navigate the complexities of B2B sales? Do long lead times and multiple decision-makers leave you feeling stuck? What if you could transform your sales process from a bottleneck into a well-oiled machine? In this episode, Allan Dib and David Fastuca, author of "The B2B Sales Playbook," dive deep into the nuances of business-to-business sales, offering actionable strategies to shorten sales cycles, effectively manage buying committees, and ultimately, close more deals.
#42Is Your Sales Approach Backwards? Discover the Untapped Power You Already Possess with Oren KlaffAre you tired of feeling like you're always on the back foot in sales conversations? What if the key to closing deals isn't about bending over backwards, but about understanding the hidden dynamics of power and influence? Oren Klaff, author of "Pitch Anything" and "Flip the Script," pulls back the curtain on the subtle art of frame control, revealing how top performers command attention, respect, and ultimately, the deal.
#41Beyond Better: How to Stand Out in a Crowded World With Sally HogsheadIn this episode of the Lean Marketing Podcast, branding expert Sally Hogshead discusses the power of being different in a world obsessed with being better. She explains why it's not enough to simply be better than the competition and how focusing on your unique value proposition can help you stand out.
#40The Miracle Morning: Attract Success and Become the Entrepreneur You're Meant to Be with Hal ElrodWhat if there's a simple key to unlocking amazing success in every part of your life? In this episode, bestselling author Hal Elrod, creator of The Miracle Morning, shares the incredible impact of a simple yet powerful morning routine. Discover how setting aside time each day to grow as a person can create a ripple effect, leading to a happier, healthier, and wealthier life. Hal reveals the simple truth behind "The Miracle Morning" and the six life-changing practices (SAVERS) that have transformed millions of lives.
#399 Principles of Lean Marketing with Allan DibYour marketing should be an investment, not a gamble. Discover how to make it pay off in this episode of the Lean Marketing Podcast. Host Allan Dib dives deep into the nine core principles of Lean Marketing. Whether you're a seasoned entrepreneur or just starting out, these principles provide a foundational methodology for creating marketing that generates goodwill, attracts customers, and maximizes ROI.
#38Marketing that Doesn’t Suck: The Chicken Book with Louis GrenierAllan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior.
#37How to Hire Your Essential Number Two: From Founder to Freedom with Lloyd ThompsonAre you a visionary entrepreneur trapped in the daily grind of running your business? Do you dream of working on your business, not in it? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Lloyd Thompson, founder and director of VirtualDOO, to discuss the critical importance of hiring your essential number two – the integrator who can turn your vision into reality.
#36How to Captivate Audiences and Own the Future of Marketing: Storytelling with Adam WallaceStorytelling is the future of marketing. Period. Learn how to master it from a pro. In this episode of the Lean Marketing Podcast, Allan Dib sits down with bestselling children's author Adam Wallace, who has written over 180 books, to explore the surprising power of storytelling in the business world.
#35The Contrarian Founder: Why Profitability Beats Growth Hacking with Aleksandr VolodarskyGrowth hacking is overrated. Aleksandr Volodarsky, founder of lemon.io, built a $16M marketplace by focusing on what actually matters: profitability. Prepare to challenge your assumptions about business growth. In this episode of the Lean Marketing Podcast, Allan Dib sits down with Aleksandr to explore his unconventional journey, starting as a side hustle and defying traditional startup advice.
#34AI Marketing for the Smart Entrepreneur: Future-Proof Your Business Now with Farlen MischelWhat if you could clone yourself and delegate all the tedious tasks in your business? This episode of the Lean Marketing Podcast explores the power of AI and automation to help you achieve just that. Allan Dib sits down with AI expert Farlen Mischel to demystify artificial intelligence for entrepreneurs and small business owners.
#33Lean Marketing for Authors: How to Get Bigger Results with Less Effort with Alex StrathdeeHave you poured your heart and soul into writing a book, only to feel lost when it comes to marketing? In this episode of the Lean Marketing podcast, Allan Dib sits down with book ads expert Alex Strathdee to uncover the secrets to successful book marketing.
#32Allan Dib's 2024 Business & Life Review: Lessons LearnedEver wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year.
#31The Trust Edge: How to Get Customers to Say "Yes" with David HorsagerFrustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today.
#30Is Your Business a Job or a Calling? With Michael GerberLegendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success.
#29Build a High-Converting Quiz Funnel with Maxwell NeeDo you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results.
#28Networking Doesn't Have to Be Icky (And How to Prove It) with Jayson GaignardStop collecting business cards and start building real relationships. In this episode, you'll learn how to connect with people of influence and VIPs, even if you're not a big name yourself. Allan Dib sits down with Jayson Gaignard, the founder of Mastermind Talks (MMT), an exclusive community for entrepreneurs, and the author of Mastermind Dinners: The playbook for transforming your business and life over amazing dinners, to uncover the secrets of authentic networking.
#27The Lazy CEO: How to Delegate Your Way to 8 Figures with Ayman Al-AbdullahDiscover how hiring an intern was the KEY to unlocking $80 million in growth for AppSumo. This isn't your typical intern story – it's a masterclass in strategic delegation and focusing on what truly moves the needle.
#26The 3-Part Formula to Become a Recognized Expert with Dorie ClarkTired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd.
#25Burnout to Brand Power: The Lean Approach to Long-Term Leadership with Chris DuckerBuild a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career.
#24How to Lead, Coach, and Market Your Way to Success with Michael Bungay StanierStruggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast.
#23Shifting to a Retainer-Based Business: Scaling Success with Cian BrennanWhat if one bold business pivot could set you up for exponential growth and time freedom? Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations.
#22Winning Your Customer's Trust and Business: A Guide for Entrepreneurs with Marcus SheridanWhat if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue.
#21Optimize Your Email and SMS Marketing Before Black Friday with Nikita VakhrushevStruggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.
#20Scale Faster with Proven Go-To-Market and LinkedIn Strategies with Maja VojeThink you’ve got Go-To-Market figured out? Have you done the deep early market research and priced your product for maximum profitability?
#19Drunk Business Ideas: Entrepreneurial Escapades with David Jenyns"Drunk Business Ideas." Yep, you read that right! We're not encouraging heavy drinking, but we are encouraging big, bold thinking. And who better to join us for the conversation than David Jenyns, the maestro of systems, author of SYSTEMology, and the man who once sold the MCG!
#18Personal Branding and Business Growth: Tips for Entrepreneurs with Alex BroganDo you want to know the secrets behind building a high-value personal brand? Today, Alex Brogan shares his journey from zero to 750k followers and gives you the blueprint for success on LinkedIn, Twitter, and beyond.
#17Building the Amazon of Agriculture: From Family Farm to E-commerce Giant with Anthony JonesWhat would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.
#16How to Build a 100M Views YouTube Business: Niching Down with Pat FlynnThe riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building.
#15Navigating TikTok Shop: Proven Tactics for Authors and Creators with Joseph NguyenFew self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network.
#14Sales Strategies for Fewer Rejections: An Interview with Josh BraunDo you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen.
#13Inside the Parallel Welcome Sequence: Mastering Copywriting with Daniel ThrossellWhat does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record? Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconventional style.
#12Strategy Calls that Sell Premium Programs with John MeeseEver wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods.
#11Merging Kaizen with Lean Marketing: Achieving Operational Excellence with Adam LawrenceLean Marketing Meets Kaizen with Adam Lawrence. With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions.
#10Biohacking Health and Wealth: Greg Cassar's BlueprintThe Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser. Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies and becoming a top-tier marketer.
#9The Truth About the Success Spotlight with Tim SchurrerSometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily process, and dealing with the internal struggle of seeking validation, Tim offers insights on how true impact often comes from helping others.
#8Building a Lifestyle Business: Lessons from James SchramkoEvery business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life.
#7How to Make Friends as an Adult with Nick GrayDiscover how to make friends as an adult with Nick Gray, the author of 'The Two-Hour Cocktail Party.' In this episode, we dive into the challenges and solutions for making friends as adults. Nick shares his structured approach to hosting events that facilitate new connections and relationships, especially for those who struggle to build a network as they age.
#6How to Write, Promote and Monetize a Bestselling Book with Allan DibIn this solo episode, Allan Dib, the author of the world-famous The 1-Page Marketing Plan, guides you through writing, promoting, and monetizing a bestselling nonfiction book.
#5Balancing Spirituality and Business: Stephan Spencer on SEO and the Art of SuccessJoin Stephan Spencer, a renowned 3-time author, prolific blogger, international speaker, and foremost authority on SEO, for an insightful journey into the realms of business success and spiritual growth. Stephan Spencer shares his remarkable evolution from a web development entrepreneur to a leading figure in the world of SEO. Through engaging conversation with Allan, Stephan unveils the pivotal moments that shaped his career trajectory, his profound spiritual awakening, and the transformative power of bold decisions and synchronicities.
#4Audience Based Design: From T-Shirts to Top-Tier Websites with Greg MerrileesIn this episode, Greg Merrilees discusses the journey and challenges of transforming his business from T-shirt designing to top-tier website and brand creation. He shares valuable insights on understanding the audience, leveraging AI in design, the importance of mentorship, and effective strategies for getting client referrals.
#3Marketing Practicality: Lessons from 30 Years in the Field with John JantschJohn Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems. In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting. Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness. Understand the value of a focused marketing approach and the power of a "not-to-do" list. Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.
#2Deliberate Positioning and Its Impact on Business Success: Insights from April DunfordApril Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning. Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned.
#1How To Run A Wildly Successful Podcast With Louis GrenierLouis Grenier is a podcasting pioneer and host of Everyone Hates Marketers, a top 1% podcast that's reached 1M+ downloads organically.
In this episode, we dive into how the best podcast hosts are able to get their guests off script and create dialogues that leave you feeling like a fly on the wall listening to intimate controversial conversations. Cut the small talk and get to the spicy stuff faster.
Allan and Louis explore their opposing views on the role YouTube plays in podcasting today along with using explicit content as a branding tool and much much more.