More leads.More profit.Less marketing.
We guide you to build the Marketing System that gets you from chaos to predictable. You own it. Your team runs it.
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Plug the leaks first.
Then scale traffic.
We don't do random acts of marketing. We build the connected system that moves people through your business — and we start with the part that leaks, not the part that costs the most.
No fluff. No guesswork. You own the result.
Marketing System
Leads / Sales / Retention
The connected system that moves people through, without depending on you personally.
Missing it feels like No Growth
Operating Leverage
Processes / AI / Team
Capacity that does not come from you working faster. We don't automate chaos.
Missing it feels like No Time
Logical Decisions
Feedback / Scoreboard / Budget
The Scoreboard is the referee. Budget becomes a formula, not a feeling.
Missing it feels like No Idea
Results
Founders who got out of the weeds.
Each of these built the system in-house and kept it. No retainer, no hostage situation, no starting again next quarter.
- 400%
- Revenue growthAgzaga
- $9M
- Revenue, doubled in a yearHolloway Diamonds
- $20K
- In 12 daysPlumbing Vine
- 142
- Leads, zero ad spendMount Rushmore Tours
“Using updated messaging and USP, we were able to upsell and close a repeat client contract this week for $4 million more! Plus I’ve got a full pipeline of repeat clients interested in additional services.”
Simon ForbesShaw & Partners
Does this sound like you?
Most founders aren't stuck on strategy. They're stuck on execution.
You're the bottleneck
No time, plate's full, everything's manual. If your one key person left, you wouldn't know where anything is.
Your lead flow is a rollercoaster
Feast or famine. You can't forecast revenue to save your life, and you've stopped expecting it to smooth out.
You don't know if any of it's working
You're putting money in and you're not sure what's coming out. It's hard to assign a budget, let alone prove ROI.
You've been burned before
Agencies that overpromised and underdelivered. Courses you never finished. You're tired of paying for your agency's education.
What we build, in order.
There is a sequence to this, and it is not message-then-traffic. Skip steps and you waste money.
- 01
Positioning & messaging
So you stop sounding like everyone else, and stop competing on price.
- 02
A converting offer
That makes people want to buy.
- 03
Lead capture & nurture
CRM, email sequences, and actual follow-up.
- 04
Retention
Onboarding, reviews and referrals, repeat and expansion.
- 05
Traffic that works
The channels that fit your business.
- 06
Tracking & KPIs
So you know what's working.
Three ways in.
Launch
Read more →Founder-led businesses ready to scale
Build a full Marketing System in 4 months. You own it, your team runs it.
Speaking
Read more →Conferences and leadership teams
Master marketing with Allan Dib, live on your stage.
Books
Read more →Anyone who wants to start today
The 1-Page Marketing Plan and Lean Marketing — bigger results with less marketing.
1 Page. 1 Person. 1 Pulse.
This is how we define done. Not a deliverable — a working system.
1 Page
A working 1-Page Marketing Plan across Leads → Sales → Retention. At least one real, functioning mechanism in every square.
1 Person
Someone can run it without everything depending on your memory or heroics. The work is documented and automation is doing what it should.
1 Pulse
You can see what's happening. Feedback is coming in, the Scoreboard is live, and budget is a formula rather than a feeling.
When all three exist, your business becomes diagnosable — we can see exactly where growth is stalling and fix that, instead of guessing.
“It was the best Black Friday we've ever had. We wrote 15 emails that brought in $200k. They also helped us make two awesome hires.”
Julian BaccashChairpro
Here's what makes us different.
We fix the bucket before we fill it
Most agencies start with traffic. We start with conversion — a 10% lift in close rate beats a 50% increase in leads every time, and costs far less.
We don't guess — we ask
Before launching a single ad, we interview your best customers, mine your support tickets and listen to sales calls.
You own the whole thing
We install your Marketing System in your tools, your CRM, your domain, your data. We document everything and hand you the passwords.
We paid the tuition so you don't have to
We invest over $100,000 a year learning from the best minds in marketing, and distil what actually works into your system.
Who's behind it
Built by the person who wrote the book.
Lean Marketing was founded by Allan Dib, author of the international bestsellers The 1-Page Marketing Plan and Lean Marketing. The premise is simple: most businesses do not need more marketing, they need marketing that works.
Meet the team
From chaos to predictable.
For less than six months of an agency retainer — or the courses you bought and never finished — you get a proven system and a trained team to run it.