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Lean Marketing
A founder mapping out a plan on a glass wall

For founder-led businesses who are done renting

Stop rentingyour marketing.In 4 months,you'll own it.

Tired of agencies that hold you hostage? You own the assets, the data, the processes. Forever.

See how to own itStart your free assessment

For less than six months of an agency retainer, you get a system you own forever.

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Does this sound like you?

Most founders aren’t stuck on strategy. They’re stuck on execution.

You're the bottleneck

No time, plate’s full, everything’s manual. While trying to do it all is admirable, it is not a sustainable path to growth.

Your lead flow is a rollercoaster

Feast or famine. You can’t forecast revenue, and you’ve stopped expecting it to smooth out.

You’ve got a leaky bucket

You’re stuck chasing the 3% who are ready to buy now, and without proper infrastructure you lose 97% of the leads you’ve already paid for.

You don’t know what’s working

Random acts of marketing, wasted ad spend, no attribution and no real KPIs. It’s hard to assign a budget, let alone prove ROI.

What we build with you

Six pillars, in order. Each one makes the next one work.

  1. 01

    Your 1-Page Marketing Plan strategy

    A solid marketing plan removes all the guesswork, so you can prioritise what moves the needle. Double down on what is working and eliminate what is not.

  2. 02

    Your lean messaging

    With a clear target market, strong positioning and compelling messaging, you naturally stand out. Add key metrics to make data-driven decisions.

  3. 03

    Your lean marketing team

    Build a dedicated team whose sole focus is making your business more successful — and keep the know-how inside your business.

  4. 04

    Your minimum viable marketing system

    Most businesses jump straight to lead generation. Without the infrastructure underneath it, you lose the leads you have already paid for.

  5. 05

    Your lead generation

    Once the foundations and systems are in place, generating leads becomes repeatable rather than a gamble.

  6. 06

    Your conversion optimisation

    Turn the traffic and leads you already have into revenue, instead of buying more of both.

We don't start with traffic

We start by building the connected system that moves people through Leads → Sales → Retention without depending on you personally. We plug the leaks first, then we scale traffic.

Marketing System

Leads → Sales → Retention

The connected system that moves people through, without depending on you personally.

Operating Leverage

Processes → AI → Team

Capacity that does not come from you working faster. We don't automate chaos.

Logical Decisions

Feedback → Scoreboard → Budget

The Scoreboard is the referee. Budget becomes a formula, not a feeling.

What two of them together produce

Clarity

Marketing System + Logical Decisions

You know how customers are created, what’s working, and where to focus.

Cash

Marketing System + Operating Leverage

You can create customers and you have the capacity to deliver.

Calm

Logical Decisions + Operating Leverage

You know what matters and it doesn’t all depend on you.

“Using updated messaging and USP, we were able to upsell and close a repeat client contract this week for $4 million more! Plus I’ve got a full pipeline of repeat clients interested in additional services.”

Simon ForbesShaw & Partners

Results

Business transformations

In-depth case studies from founders inside the Accelerator.

See more success stories

Here's what makes us different

We fix the bucket before we fill it

Most agencies start with traffic. We start with conversion — a 10% lift in close rate beats a 50% increase in leads every time, and costs far less.

We don’t guess — we ask

Before launching a single ad, we interview your best customers, mine your support tickets and listen to sales calls. Every decision comes from what your market actually says.

Lean sequencing

Processes → AI → Team before you add headcount. Feedback → Scoreboard → Budget before you spend a dollar. Skip steps and you waste money.

You own the whole thing

We install your Marketing System in your tools, your CRM, your domain, your data. We document everything, train your team, hand you the passwords.

A team, not a generalist

A dedicated coach who knows your business, plus access to specialists — copywriters, designers, ads experts — when you need them.

Budget becomes a formula, not a feeling

We don’t ask how much you’re comfortable spending. We calculate what you can profitably afford to spend to acquire a customer, before you spend a dollar on paid traffic.

The Scoreboard is the referee

You’ll know exactly what’s working because we track everything and review it with you every week. No hiding behind brand awareness or vanity metrics.

We paid the tuition so you don’t have to

We invest over $100,000 a year learning from the best minds in marketing, test their strategies, and distil what actually works into your system.

Different levels for different stages of business

Varying levels of support to meet you where you’re at.

Standard

Most common

Small business

Our base program. Everything a small business needs to get their marketing in order.

  • Your own 1-Page Marketing Plan
  • Weekly group clinic calls
  • Project management dashboard
  • Ongoing support after the build
Check if it fits

Gold

Scaling business

More support, more 1:1 time, and more high-level strategy and oversight as the marketing gets more complex.

  • Everything in Standard
  • Increased 1:1 advisor time
  • Higher-level strategy and oversight
  • Ongoing support after the build
Check if it fits

Platinum

Established business

For businesses whose marketing complexity warrants the deepest level of strategic involvement.

  • Everything in Gold
  • Maximum 1:1 advisor time
  • Senior strategic oversight
  • Ongoing support after the build
Check if it fits

Investment starts at $12k.

Financing available: $266–$381/month over 4 years through Coach Financing (US exclusive), or $1,200–$6,500/month through our internal financing.

This is for you if you are…

Confident in what you sell

You know your product, service or software is top-notch. It is just a matter of getting it in front of people.

Ready to invest in guidance

Ready to invest in yourself and guidance to potentially double or triple your revenue while halving your time.

Open to pushing the envelope

Open to implementing what it takes to grow your business.

Willing to trust the process

Willing to execute consistently to develop a powerful in-house marketing team.

“It was the best Black Friday we’ve ever had. We wrote 15 emails that brought in $200k. They also helped us make two awesome hires.”

Julian BaccashChairpro

A fair question

“But I’m not a marketer — shouldn’t I just hire an agency?”

It’s tempting to outsource your marketing, but consider this:

When you outsource to an agency

  • Most agencies just plug in a templated service or formula and call it a day — without ever taking the time to understand your business and personalise your strategy.
  • You’re one of many clients on their books. If you’re not spending millions on advertising, you won’t be their top priority.
  • You’re helping build their intellectual property instead of your own.
  • You stop paying, you stop the lead flow — an awful hostage situation with very little room to pivot.

When you bring marketing in-house

  • Every dollar you spend benefits your business and your business alone — and it’s far easier to track where your money is going and what’s coming back.
  • You keep all the marketing know-how (IP) inside your business, ultimately increasing its value.
  • You build a dedicated team whose sole focus is to make your business more successful.

A fair question

“How am I supposed to have time to do all this?”

You commit a minimum of five hours a week, and you run at the speed you set. Our first priority is zeroing in on what matters most to your business right now — identifying the critical areas that need immediate attention rather than handing you a list of everything you could theoretically do.

You also get world-class support from world-class coaches, and a project management dashboard showing exactly where you stand.

Our process works for anyone — from solopreneurs and startups to businesses with $50M+ in revenue.

“We had no website. No systems. No processes. And within a year, we’re basically a million dollar company.”

Quantum Contract Solutions

Frequently asked questions

Straight answers on cost, time, fit and what happens after the four months.

Do you offer financing options?

Pay in monthly installments between $266–$381/month based on 4 years of financing through our partner, Coach Financing (US exclusive). Or pay in monthly installments between $1,200–$6,500/month through our internal financing.

How much time do I need to commit weekly?

After your kickoff call, our onboarding packet takes 2–3 hours to complete. Providing comprehensive answers allows us to better understand your business. Once this is complete, we can begin our research phase.

What if I don’t have the budget to hire someone yet?

That’s not a problem, as long as you can commit to a minimum of 5 hours per week to our program. If you don’t have a budget for additional marketing help just yet, we’ll work with you to set your foundation so that you can hit the ground running once that budget exists.

Your advisor suggested a Gold or Platinum level; can I just do Standard instead? What’s the difference?

When you’re at a particular business level, you need more support. You need more 1:1 time. You need more high-level strategy and oversight. Our Standard program is our base program — everything a small business needs to get their marketing in order.

My business is in trouble. I need to make money fast. Can you help?

If you need instant results to save a sinking business, this program isn’t for you.

How do we know we’re moving fast enough?

We’ll set you up with a project management dashboard outlining all your important milestones, projects, and tasks. This will show you where you stand regarding progress and everything built out.

Can I move between service levels if needed?

Our service levels are not interchangeable as far as the level of business we help. So, while we do have instances of businesses growing and wanting to move into the upper tiers, we do not allow downgrades. Our tiers are reflective of the marketing complexity of the business.

How would you measure return on investment?

We provide every client with a personalized 1-Page Marketing Plan and key metrics to measure success, which can vary between clients.

Can I speak with any of your existing clients?

We have a sales team of 6 people and speak to over 150 people, with 6–8 requests like this each day. We don’t allow it — we work with busy business owners and we don’t ask them to spend their precious time helping in our sales process. We’ll protect your time in the same way.

Have you worked with companies in my country or industry before?

We’ve worked with companies in the U.S., Australia, Canada, Spain, France, the U.K., Germany, Hong Kong, South Korea and India — the list goes on — in just about any niche imaginable: eCommerce, service businesses, construction, healthcare, online education, SaaS and MSPs.

The primary language of my target market isn’t English. Can you still help?

Our program’s primary language is English. Unfortunately, if communicating in English is going to be an issue, even via Slack, this isn’t the program for you.

Do you provide refunds?

Due to the nature of consulting and IP, we do not provide refunds. However, we will work with you to make sure you’re on track in the event that you have any blockers.

What if I don’t like my advisor, or want to work with someone specific?

We have highly capable advisors who we’ve closely vetted for marketing expertise, teaching ability, and attitude. While a bad fit is unlikely, we can absolutely rotate your advisor.

Do you accept equity as payment?

The short answer: it depends. Please speak with our team to start the conversation. Be aware that you’d have to be able to outmatch Allan’s Quantum Accelerator Fee in terms of potential equity, which starts at USD 180,000.

On the fence?

We’ll only work with you if we think the Lean Marketing Accelerator would be a profitable investment for your company. If you’re thinking “now’s not the right time”, you can continue doing things the hard way — piecing it together on your own.

See how to own itStart your free assessment
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