The 1-PMP Course:Market with a planthat makes you money
Forget random acts of marketing and the occasional windfall.
This operating system gives you the exact, no-BS know-how to create and implement a marketing plan that makes you money like clockwork.
Before (Prospect)
During (Lead)
After (Customer)
System trusted by
You’ve Been Doing Everything The Pros Say To Do
"Skyrocket your business with SEO."
Cool, now why aren't these clicks turning into customers?
"Get on every single social media platform."
Now it’s eating up all your time without getting you sales.
"Dive into PPC, start running ads for your business!"
Except now you're bleeding cash and attracting the wrong people.
Marketing With Random Tactics Is Like Playing A Slot Machine…You’re Relying On Luck
Treat Your Marketing Like A Reliable Vending Machine That Yields Predictable Results
Marketing is either an investment or an expense.
A cohesive strategy ensures you know exactly which tactics to devote your time and resources to.
It ensures all different channels of your business are working towards a common goal, and practically guarantees an ROI on every tactic you employ.
What Does That Mean For Your Business?
- Greater confidenceBecause you know exactly what to do and how well you’re doing at all times
- Bigger resultsA personalized framework for your specific business model and industry — it’s gonna help you grow faster with less effort
- Less overthinkingGet to the implementation stage faster because you’ve got your strategy locked down
The Good News Is: Creating A Marketing Plan Is Easy
It doesn’t matter which niche you’re in, the business model you have, or the stage of growth you’re at.
The only thing keeping you stuck is knowing HOW to craft a marketing plan that makes you money.
We Wrote The Book On Strategy
Our founder, Allan Dib, wrote the #1 global Amazon bestseller, The 1-Page Marketing Plan.
This framework has transformed millions of businesses around the globe, and is currently taught at several well-known universities and institutions.
On top of that, we’ve also created 1-Page Marketing Plans for thousands of clients in every niche imaginable — we know what works, and we’ve boiled it down to a repeatable process.
What most people don’t tell you is that strategy is actually quite simple—and it’s the exact same for every niche and industry
Introducing The 1-Page Marketing Plan Course
This is our exact approach we use to help our clients craft revenue-scaling marketing plans.
Skip the months of overwhelm and put together your own strategic game plan in a matter of weeks.
Because, as a business owner, you don’t have the time for fluff or fads.
“Now almost everyone who buys one of my products ends up buying all of them.”
I bought this because I knew that I needed to know how to market my products. My products were selling but I felt it was to the wrong people. After doing the work and making my 1PMP, I was able to create content that actually spoke to the felt needs of my person. Now almost everyone who buys one of my products ends up buying all of them. They’re repeat customers, raving fans, willing to give me money and ideas to make new products for them. I could hire my first team last year and your system helped me with the process.
Ayesha SiddiquaJeddah MomThe Details
What’s inside?
Receive lifetime access to the framework we use to help our clients build their 1-Page Marketing Plans as well as tutorials to walk you through the process.
Module 1Target Market
In This Module, You’ll:
- Get clear on, research, and choose your target market.
- Create a detailed yet practical client/customer avatar.
- Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.
Training Lessons
- The Power of Niching
- Stuff For Your People, Not People For Your Stuff
- Understanding Target Market
- How To Fill In Your Target Market Square
- FAQs on Target Market
SOPs & Resources
- The PVP Index - get clear on who you actually want to sell to, while maximizing profits
- The Spywork SOP - do your research right, so you can attract more of the right audience
- Discover Messaging For Your Avatar - the only client/customer avatar template you need for 5-minute implementation
Module 2Create a Message That Has Prospects Saying “I NEED THAT!”
In This Module, You’ll:
- Develop a unique selling proposition & messaging that connects with your audience.
- Craft an offer that converts.
- Apply your messaging to the most important parts of your business.
Training Lessons
- Connecting with your Audience
- Developing a Unique Selling Proposition
- Getting into the Mind of your Prospect
- Crafting an Offer that Converts
- How to Fill In Your Messaging Square
- FAQs on Messaging
SOPs & Resources
- The 9-Step Messaging Framework - our signature process for helping small businesses stand out, end the price comparison, and attract more ideal clients & customers
- Craft Your Irresistible Offer SOP - a step-by-step process to help you rethink and restructure your products and services for maximized sales
- Examples of Strong, Direct Messaging - to show you exactly how to do the same for your business
Module 3Choose Strategic Media Channels That'll Produce ROI
In This Module, You’ll:
- Choose the right media channel for your business & lay the groundwork for success.
- Craft a Super Signature that can generate thousands of dollars’ worth of business for you.
Training Lessons
- Reaching Prospects With Advertising & Understanding Life Time Value
- Diversifying Your Media
- Your Content Strategy
- How to Fill In Your Media Square
- FAQs on Media
SOPs & Resources
- Content Calendar Template - the only template you need to organize and systemize your content, so you're never lost on what to post next
Module 4Always Have a Full Pipeline
In This Module, You’ll:
- Optimize your website to connect with your audience & stand out from the competition.
- Create your cornerstone piece of content – the most important content you’ll ever produce.
- Set up your CRM systems to track sales and prospects.
Training Lessons
- Become A Marketing Farmer
- Your Lead Capture Infrastructure
- How to Fill In Your Lead Capture Square
- FAQs on Lead Capture
SOPs & Resources
- Cornerstone Content Worksheet - we find that it only takes one hyper-valuable piece of content to generate 80% of your leads, this resource shows you how to create it for your business
Module 5Take Prospects From “Who Are You?” to “You’re Exactly What I Need”
In This Module, You’ll:
- Create a “Super Signature,” the same kind that’s generated numerous opportunities for Successwise
- Create your first 5 lead-nurturing emails, with proven templates and examples
- Start applying “human-to-human” marketing in your business.
Training Lessons
- The Mindset of a Marketing Farmer
- Human-To-Human Marketing
- How to Fill In Your Lead Nurture Square
- Practical Tips on Lead Nurturing
Practical Lessons
- Fill Out Square 5 in The 1-PMP Canvas
SOPs & Resources
- Examples of Our Lead Nurturing Emails - swipe the sequence that's helped us take leads from cold to sold
- Examples of Our Welcome Emails - ethically steal the emails we use to generate hundreds of thousands of warm prospects a year
- Anatomy of An Email - never feel lost when you're writing any email to your list with our proven structure
- Headline Guide - learn how to hook your readers and keep them glued to the screen
Module 6Create a System That Sells for You
In This Module, You’ll:
- Implement important steps and tools to optimize your sales process for quality conversions.
- Raise your prices with confidence, and still remain competitive in the market.
- Begin educating your clients or customers before they buy, so selling becomes a breeze.
Training Lessons
- Sales Psychology and Pre-Framing
- The Sales Appointment
- Closing The Deal
- Pricing and Packaging
- How To Fill In Your Sales Square
- Sales Response Templates
- FAQs On Sales Conversion
Practical Lessons
- Fill Out Square 6 in The 1-PMP Canvas
SOPs & Resources
- Discovery Call Questions - these are the exact questions our sales team uses to close deals (without being sleazy)
- Example Sales Responses & Templates - get back to prospects and nurture them towards a sale, without spending hours overthinking your next email
Module 7Leverage Systems & Tech To Cultivate Raving Fans
In This Module, You’ll:
- Master the science of retaining and upselling your existing customers (so you stop leaving easy money on the table)
- Deliver a world class experience without burning yourself out
- Build your tribe of raving fans
Training Lessons
- Develop Your Tribe Raving Fans
- Use Technology to Deliver a World Class Experience
- Build Business Systems
- How to Fill In Your WCE Square
- FAQs on World Class Experience
Practical Lessons
- Fill Out Square 7 in The 1-PMP Canvas
SOPs & Resources
- Becoming A Voice of Value Worksheet - this is the step-by-step process Allan used to become a #1 bestselling author and authority in his niche
- Example of An SOP & Business System - use this as the base structure for how you create your own systems
- Customer Journey Mapping Framework - this is what we use to help our clients gain clarity and find the biggest gaps in their marketing (and how to fix them)
Module 8Make More Money From Your Existing Customers
In This Module, You’ll:
- Implement five simple strategies to generate more sales from existing clients and/or customers.
- Use a quick & easy email and letter campaign to reactivate lost customers.
- Optimize your current business goals and metrics.
Training Lessons
- Sell More To Existing and Past Customers
- Working with Ideal Customers
- Metrics and Goals
- How to Fill In Your Customer Lifetime Value Square
- FAQs on Customer Lifetime Value
Practical Lessons
- Reactivation Campaign Worksheet - swipe our proven template for getting past clients & customers to buy again
Module 9Create a Predictable System for Stimulating Referrals
In This Module, You’ll:
- Start developing ways to incentivize your network to give you consistent referrals.
- Nail down exactly what you want your business to be known for.
Training Lessons
- Arm Your Referral Network
- Build Your Brand
- How to Fill In Your Referrals Square
- FAQs on Referrals
Practical Lessons
- Build Your Referral Strategy Worksheet - get our step-by-step process for creating a systematic referral strategy
- Lean Marketing Brand Guide Sample - we're puling back the curtains on what a style guide should look like, so you can put together your own in a couple hours, not months
Wrap UpA Look Back at the Big Picture
By the End of This Module, You’ll Have:
- Have completed your 1-Page Marketing Plan and be ready to implement it in your business.
- Understand the big picture marketing cycle and how it will drive your business’s growth for years to come.
“It allowed me to find better ways to improve my marketing, gather leads, and increase sales.”
I was looking for an actionable way to create a marketing plan and stick with it and this delivered. Allan provides a thorough step-by-step guide on creating a Marketing Plan (in one page! as the title suggests) while giving helpful examples of his past experiences. It made me conscious of what I was currently doing in my marketing and what I should focus on. Taking that step back to measure everything that was working and not working in my business allowed me to find new and better ways to improve my marketing, gather leads and increase sales.
The Bonuses
Get The 1-PMP Course Today, And Claim Instant Access to extra VALUE
($300 Value)
Full Access to Lean Target Market
If you're still struggling to find your profitable niche, you'll be glad to know we're throwing in our proven SOPs and frameworks for defining a clear target market. You'll have a solid idea of who to sell to in a matter of minutes.
($300 Value)
Full Access to Lean Messaging
We'll also throw in our proven SOPs and 9-step messaging framework — the same process we use to uncover high-converting messaging and positioning for our clients. This is how you stop fighting on price and start attracting loyal, raving fans who want more.
($297 Value)
An Accountability Buddy & Online Community
Pair up with a fellow student to compare notes (optional) and enjoy eye-opening conversations with other entrepreneurs in our exclusive Lean Marketing Hub community.
($1,297 Value)
A FREE 1-Hour Session With A Business & Marketing Advisor
Practically guarantee you'll walk away with a plan that works, by getting your 1-Page Marketing Plan draft audited and your quesions answered by one of my team's expert advisors. These are people who've helped our clients generate over $1M in added revenue and know exactly what it takes to get you to where you want to be.
“It's a game changer.”
Great value. I’m a tech specialist, but I didn't understand marketing at all. Now, I understand the role sales and marketing play and what needs to be done. It's a game changer. I’m more confident in what we should be doing and my team and I have set up marketing systems, from lead capturing to stimulating referrals. The concepts are super easy to understand and I love that they’re actually practical instead of being pure theory.
Ready to go from unclear to unstoppable?
1x Payment of$497Billed in USD
- Proven SOPs & Frameworks to Help You Craft Your 1-Page Marketing Plan Strategy
- In-Depth Walkthroughs and Clear Examples
- Lifetime Access
- BONUS: Full Access to Lean Target Market
- BONUS: Full Access to Lean Messaging
- BONUS: 1-Hour Session With A Lean Marketing Advisor
- BONUS: Accountability Buddy System & Exclusive Community
“Allan provides a very clear explanation of the right way to start and run a business.”
When I started my business I was confident that I had something people needed. This is the Ready, Fire, Aim approach, and it's doing things the hard way. Allan provides a very clear explanation of the right way to start and run a business. Trial and error is the hard way I took and after countless hours chasing customers, I turned to "experts" who were great at selling the "shiny thing" that would result in money pouring in. Sometimes the "shiny thing" helped, but marketing gurus usually produced limited results that fell far short of my expectations. I have come to believe that Allan is correct, you should be constantly evaluating and fine-tuning every aspect of your business. Sticking with "what worked in the past" will only go so far and will eventually lead to future failures. Allan's framework contains very important, timeless principles that apply to any business.
The best part?
It’s designed for a busy entrepreneur like you
You have fires to put out every day.
We get straight to the point, so you can grow your business with just a couple of hours each week.
Plus, it’s self paced so you can access the material regardless of your schedule.
Also included is:
- Lifetime access so you can ALWAYS come back when you need to take a break
- Walkthrough videos and transcripts so you know exactly how to complete your 1PMP
What Would It Mean For You To Master Your Marketing Strategy?
Imagine having:
- Crystal clarity on what’s next, where you’re following a series of plainly-laid steps to grow your business
- An understanding of your gaps, so you can plug your leaky bucket of leads and cash flow
- Knowledge of which exact tools, assets, and processes you need to build a sustainable business
Ready to make this your most successful year yet?
Hey, I’m Allan Dib.
#1 Best-Selling Author of The 1-Page Marketing Plan, Rebellious Marketer, and Serial Entrepreneur
Your 1-PMP advantage: the same step-by-step process that’s set up thousands of businesses across the globe for immense growth – including my own.
These aren’t a bunch of shiny hacks thrown together.
They’re timeless strategies and principles that have been repeatedly proven to work.
You’re Getting the exact strategies that have gotten Our clients 30% year-over-year growth
Ready to go from unclear to unstoppable?
1x Payment of$497Billed in USD
- Proven SOPs & Frameworks to Help You Craft Your 1-Page Marketing Plan Strategy
- In-Depth Walkthroughs and Clear Examples
- Lifetime Access
- BONUS: Full Access to Lean Target Market
- BONUS: Full Access to Lean Messaging
- BONUS: 1-Hour Session With A Lean Marketing Advisor
- BONUS: Accountability Buddy System & Exclusive Community
Is The 1-PMP Course Exactly What You Need?
The 1-PMP Course is perfect for you if…
- You’re an entrepreneur or business owner (established or aspiring) who wants to put together a results-driven marketing plan
- You want to be involved in building your business’s strategy and actually learn how to approach your marketing
- You know the value in having a cohesive strategy, and how critical it is to your business’s long-term growth
On the other hand, it’s not for you if…
- You’re looking for detailed implementation for specific tactics. You'll get a strategy to make the most out of your marketing tactics, but this isn't an SEO or advertising operating system
- You’re looking for a quick fix or another magic pill — we don’t promise overnight success here
- You’re too busy for DIY or need 1:1 support — this operating system will get you results, but at the end of the day, you have to do the work yourself
Frequently asked questions
How long can I access the content for?
You have lifetime access, as well as all future updates we make to Lean Strategy.
Is this for beginners or is it for more seasoned entrepreneurs?
Great question. If you’re a new or aspiring entrepreneur or a fresh startup this course will give you all the fundamental pieces to start your business far ahead of the competition (including selecting your target market and crafting a strong offer). If you’re a seasoned entrepreneur, it’s a great refresher and perfect if you feel stuck or struggling to make consistent revenue.
Is this only self-paced or will there be some consulting involved?
Lean Strategy is completely self-paced. You’ll have access to modules, SOPS, and resources, but there won’t be any direct consulting. If consulting is what you need, you might want to check out The Lean Marketing Accelerator.
I’m already super busy, how much time can I expect to invest in this?
This depends entirely on you. The course is 100% self-paced, meaning you can put in as much time as you like and even take a break for a few months and come back to it. Our average completion time is about 4 weeks. If you’re worried about staying consistent, you’ll have the opportunity to find an accountability buddy (optional) in our community to keep you on track.
How is this different from the book?
While the book shows you a high-level view of all the parts of an effective marketing strategy, the operating system lays out every single step you need to take to implement the frameworks from the book and build out a marketing strategy correctly for your business.
Okay, I think I’m ready to buy. What happens after I hit “purchase”?
Congratulations! You’ve made a huge, but important step forward. You’ll receive an email with directions to log in to the course portal, where you can access all the content in one place.
Made it this far down?
You’ve got a choice to make
You can close the tab, and keep:
- Throwing random marketing ideas at the wall, hoping something sticks eventually (if at all).
- Doubting whether this business of yours is actually going to work out.
- Wasting time & money on shiny objects without having anything to show for it.
Or you can take the risk-free route to creating a powerful marketing strategy that will deliver you consistent growth and revenue for years to come.