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- Over 1,000,000 copies sold in 29 languages
- Almost 10,000 5-star reviews
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The 9-step marketing plan that covers everything you need
Adaptable to any business, any product or service, in any industry.
Before (Prospect)
During (Lead)
After (Customer)
- 01
Your Target Market so you attract the right prospects.
- 02
Your Message so you position yourself as a necessity, not an option.
- 03
Your Media Channels so you’re getting the best results out of your budget.
- 04
Your Lead Capture System so you’re consistently filling your pipeline.
- 05
Your Lead Nurture System so you build know, like, and trust.
- 06
Your Sales Conversion Strategy so you generate sales without being pushy.
- 07
Your Customer Experience so customers keep coming back for more.
- 08
Your Customer Lifetime Value so you generate more profits from existing customers.
- 09
Your Referrals so your customers become your own best marketing asset.
Attract new customers
learn how to attract new customers, clients, or patients, nurture them to buy, and turn them into your own loyal sales army.
Stand out with your message
how to best communicate with your market so you don’t come across pushy, and instead become your prospects’ only logical choice.
Simplify complex choices
know which media to use, which strategies work best, and how to identify your target market.
Avoid costly mistakes
know the most common mistakes that are killing most small businesses, and how to avoid them.
Use a simple fill-in-the-blanks process
create a personalized marketing plan in a single, actionable page.
Get big results with small budgets
learn how to maximize your marketing budget using the secrets of direct response marketing.
The most successful business owners are marketers
“if they never buy, they’ll never know how good it is”
The truth is, your product doesn’t matter as much as you think it does.
What really matters is how you market it.
You’re in the business of marketing what you sell.
So instead of working on being the most successful business owner, what you need is to learn how to be the best marketer.
"My business has grown to astronomical levels — I'm making literally 5x more now"
Christopher Hines "It stands the test of time. It's been useful not only for my business, but my clients' as well"
Anna Furmanov "Two years down the track, our business is totally transformed"
Carla Rogers "Its driving our entire strategy for the next year, getting simple and getting focused"
Matt Frisbie
That’s why I wrote this book
Hey, I’m Allan Dib.
I’ve been where you are, and it’s taken me 10 years to figure out how to profitably start, scale, and exit a business (and I’ve done so for multiple).
I’ve condensed all those secrets and lessons I’ve learned from trial and error into 9 universal steps that can be applied to any business, regardless of industry or target market.
You’ve got an extraordinary business.
I want to give you a framework to successfully grow it.
But don’t just take it from me
Hear why other entrepreneurs, marketers, and academics swear by The 1-Page Marketing Plan
A well presented book, and a must read for every entrepreneur. Lots of golden nuggets for both the new and the experienced entrepreneur. Filling out the nine components of the one-page marketing plan will force you to think through the most critical aspects of your business marketing - an exercise that could save you a lot of pain in the future. This is a book I won’t recommend to a competitor, but to everyone else, grab a copy now! Thanks, Allan - I’m now part of your “tribe”.
P. Raf-DVerified Purchase
This is such a good book, there is not a lot that I can add to what the rest of the 5* reviewers have said, other than I'm always surprised at the 1* reviews that say: this information can "easily" be found in the internet. That might be the case, but how do you know what you are looking for if you are new to the subject? Have you ever heard the expression "you don't know what you don't know?" And even if you found some information, will it ever be explained as well as the author does and put together in a coherent 228 page full book, with excellent examples? I doubt it. Amazing value for money.
SolaraVerified Purchase
I started a small side business and have zero knowledge of marketing. I've been having a friend teach me what he know since he's a salesman of some sort at work. The first time he taught me how to market stuff for an hour I was overwhelmed. Realized I needed a simple book to lay everything out. I read a few chapters of this book then visited my friend again for another marketing lesson and he was very impressed by what I "retained" from our last meeting. I had to come clean though and tell him I bought this book and it pretty much reiterated everything he's been telling me which was how I was grasping all these concepts now. Anyway, this is a great and easy to read book, I highly recommend it.
DesiVerified Purchase
I teach Intro to Marketing at the University of Washington (Bothell campus). It is an aid to the basic textbook, which is pretty dry stuff. Most texts really don't delve into the practical side of actually "doing" marketing in a real business. Case studies, while having some value, are typically focused on larger businesses, leaving small and medium size business marketing out of the picture. This book is nicely laid out in 9 discreet sections, each with a focus in the process. Direct response marketing (and its mindset of spend a dollar, and get a return of more than that) is a critical tool for the business marketer and this book is perfect for this. Combine this book with Dan Kennedy's book on direct marketing and you'll know more about generating revenue in a business than most every graduate with a business degree. Oh, and in the Kindle form it is only $2.99! Jeez, what a deal! Thanks Allan!
Amazon CustomerVerified Purchase
Incredible format to present a huge amount of the most important information every entrepreneur should understand. I've read 50+ related books that didn't touch the results I got from this one. Allan takes a wealth of information and refines it to its most important actionable concepts, then gives you the steps to implement that knowledge quickly and easily. This has already taken my business to the next level. Thanks Allan!
Justin WestVerified Purchase
And why top thought leaders consider it a game-changer
Five stars
This book is very easy to digest. It's a 5-star read. Pick up your copy now.
Mike Michalowicz
Bestselling author of Profit First
Five stars
Everybody knows that marketing is getting too complicated. Allan Dib solves that problem with his brilliant new book. Read it and simplify your life.
Al Ries
Bestselling author of Positioning: The Battle For Your Mind
Five stars
The 1-Page Marketing Plan simplifies hundreds of hours of marketing content and makes it actionable.
Roy Furr
Breakthrough Marketing Secrets Podcast
Five stars
It's often the simple things that are the most powerful. By using Allan's simple 1-Page Marketing Plan I have dramatically transformed the way we approach our marketing and the results have been amazing.
Dr Ben Carvosso
Owner of The On Button
Five stars
This book was such a powerful game-changer for not only how I run my own organization, but for how I coach others with their business operations as well. Dib provides an easy way to grasp the basics of advertising, marketing, and public relations and shows you how they all work together to drive sales.
Jean Paul Paulynice
Author of From Idea to Reality
Understand marketing without the fancy, corporate jargon
Get Clarity
Finally have a clear treasure map to generate sales, build systems, and grow your business.
Get Confident
Actually look forward to marketing now, because you’ll be equipped to do it and not feel overwhelmed.
Get It Done Right
Understand exactly what you need to do and how, so you’re implementing what will truly move the needle.
With the book that’s outdone marketing degrees...
And helped millions of businesses grow. Demystified marketing for the non-savvy...
I’m currently enrolled in my 4th semester of 8, pursuing a degree in marketing. And I’ve learnt more in this book then half of my post secondary education. Well written, easy to understand and even easier to apply what you learn. I thank you Allan. Side note: The author will also take time out of his day to answer any of your questions.
Bailey WhisselVerified Purchase
I don't know how he did it, but this is THE book you were searching for all your Life about marketing! Allan Dib wrote a master piece and not only that: this is a no fluff, timeless practical approach to marketing. I have probably over 50 books about marketing on my bookshelf and several hundred ebooks, essays, etc. on my hard drive, but this one gave me in one afternoon several ideas that my company could actually execute right away! It's probably the reason why I am right now in Europe pitching one of our investment projects to investors. Thanks to Allan!!! I owe you more than one beer! :D Probably will end up owing you more like a beer factory!!! ;)
Peter CrossVerified Purchase
This is the best book ive ever read. for years ive struggled, having a couple failed business under my belt. This is not for making a business plan, business plans are all about setting up your store, getting loans, paying taxes. all irrelevant if you have no customers. This book is the solution. You read the book through and at the end of each chapter fill in the square on the page. I personally chose to read each chapter, read it again answering the questions in a notebook, then transfer my answers to the one page marketing plan template. The questions in each chapter force you to think about things in a way i've never found so simple before. This isnt a quick one page formula, this is an excellent book that guides you to get the answers you need from yourself, and put them all in order in a way that sheds a lot of light onto the sale techniques you can use, the opportunities your missing out on, and the things youre doing wrong. Its taken me four days to complete the whole plan upto now. I have one more quare left to fill and then im going to read the whole thing one more time and analyse my answers to make sure ive got a fully watertight plan. ive attached a pic of how the plan looks as you fill it in. right now i feel more excited, confident, and raring to go than ive ever felt before. Its time to make this dream real.
tom nutterVerified Purchase
I saw this book recommended by a few marketers I follow online. I was a bit skeptical, I mean marketing plans are supposed to be giant in depth documents, how could you capture it all in 1 page? After reading this, I'm a believer. I love the idea of just having 1 page that I can use as my North Star for any new marketing ideas I want to pursue. This will definitely help make sure our marketing communication is on point no matter which channel we're using. Whether you're a seasoned vet, or just starting a new business I'd recommended this book as a playbook to follow to get your strategy in place before you start wasting money on untargeted advertising.
MikeVerified Purchase